Steve Birkhold, former chief executive officer at Lacoste North America and Diesel USA, has been named ceo. He takes over the top job from Manny Mashouf, founder, chairman and ceo, who will become non-executive chairman. The 250-door chain said it was looking for a new leader in October.
“We are eager to continue our journey toward becoming a global, omnichannel company,” Mashouf said. “Steve will help us develop and execute strategies to reach that goal by growing our brand, expanding our distribution channels and evolving our customer experience.”
Birkhold became head of Lacoste North America in 2010 and, in addition to his time at Diesel, worked at VF Corp. and May Department Stores Co. earlier in his career.
“I look forward to positioning Bebe for the dynamic changes taking place in our industry — and for the tremendous opportunities that lie ahead for the company,” Birkhold said. “I view my role as helping to keep the brand true to its heritage of style and sensuality, keeping relevant to both existing and potential new consumers….”
Birkhold clearly has his work cut out for him.
Bebe said sales in its fiscal second quarter ended Dec. 29 dropped 11.7 percent to $124.6 million. Comparable-store sales fell 10.5 percent, driven by a 15 percent decline in comp-store traffic.
The retailer said its average inventory per square foot at the end of the quarter was up 27.5 percent versus a year earlier. This increase reflects the shift New Year’s Eve into fiscal January, efforts to elevate the retailer’s product offerings, more spring receipts and initiatives to localize assortments.
Bebe said its second-quarter adjusted loss would fall at or below the lower end of its previous guidance of 1 cent a share.
Shares of the firm fell 5.5 percent to $3.78.
Also on Thursday, Devanlay named Francis Pierrel ceo of its U.S. division to succeed Birkhold. Pierrel was previously ceo of Devanlay France but has extensive knowledge of the U.S. market, having spent eight years as vice president of retail for Diesel USA Inc.
He previously worked at Diesel’s Italian headquarters, having begun his career at Bruce Field and Esprit de Corp. in France, Devanlay said.
@fearofgod and @maxfieldla have teamed up on a pop-up installation. The store, located in the gallery space across from Maxfield’s Melrose Ave location, is the site of the brand’s House of God pop-up in which Fear of God founder @jerrylorenzo has created a church-inspired installation. A dozen vintage church pews sit in front of an LED screen playing 90s gospel singers in an effort to re-create an environment akin to a Southern Baptist Church, Lorenzo explained. Read more about the pop-up on WWD.com #wwdfashion (📷: Jennifer Johnson)
Known for his sleek, sophisticated American glamour, Norman Norell is the subject of an upcoming exhibition at @fitnyc. “Norell: Dean of American Fashion,” which runs from February 9 through April 14, will feature approximately 100 ensembles and accessories. His best work is exemplified by the designer’s glittering “mermaid” gowns frosted with thousands of hand-sewn sequins – like the one pictured. (📷: William Helburn) #wwdfashion
For pre-fall 2018, @balmain didn’t let go of the glitz. A crystal embroidered baseball jacket priced at around $40,000 hangs in the “couture” section of the brand’s first men’s pre-collection. Sporting the words “Balmain Army” across the back, the item took around two months to make. “When it was completed, it was like Christmas, it was like, ‘It’s done, it’s exactly what I wanted,’” said Balmain’s creative director @olivier_rousteing during a tour of the collection in a Paris showroom on Monday. #wwdfashion
Eighty degree temperatures and outdoor installations at the annual Art Basel Miami Beach called for bright, elevated beachwear. See more street style pictures on WWD.com. #theyarewearing #ABMB (📷: @lifeinreverie)
Following September’s emotional tribute to her brother Gianni, Donatella Versace wanted to bring the spring show’s deep sense of intimacy to her @versace_official pre-fall collection. Donatella found inspiration in Versace Palazzo in Milan and from Gianni’s opulent apartment. Archival patterns and new motifs were splashed on silk shirtdresses and fitted jersey frocks. See the rest of the photos on WWD.com. #wwdfashion
Demna Gvasalia continues to shake up the Paris fashion calendar — and experiment with new runway timetables for his @vetements_official brand. WWD has learned that Vetements plans to stage its next coed show for the fall 2018 season on January 19 during Men’s Fashion Week in the French capital. Details about the timing and venue have not been confirmed — stay tuned on WWD.com to catch the latest. #wwdnews (📷: @giovanni_giannoni_photo)
@zacposen's go-to holiday gift? Cookies! "I'll usually bake cookies and send them as a gift," said the designer, who recently released his cookbook "Cooking With Zac: Recipes from Rustic to Refined." Get the recipe for his Brown Butter-Chocolate Chip Cookies via link in bio 🍪🍪🍪 #wwdeye #cookingwithzac
For @monsemaison’s pre-fall 2018 collection, Fernando Garcia and Laura Kim honed in on the brand’s many signatures — men’s wear, which was tweaked and feminized through deconstruction, proportion play and lots of bare shoulders. See the rest of the photos on WWD.com #wwdfashion (📷: George Chinese)
On Friday night, @yohjiyamamotoofficial received the Design for Asia Lifetime Achievement Award in Hong Kong. The 75-year-old designer has been celebrated for many years and is best known for his dark and avant-garde tailoring. “In my long career, in design, architecture, [I’ve been to] so many parties, this is the very first time that I have such a warm feeling, I really appreciate this,” Yamamoto said. #wwdfashion (📷: @dominiquemaitre)