By and  on January 3, 2013

The torch has been passed at Bebe Stores Inc.

Steve Birkhold, former chief executive officer at Lacoste North America and Diesel USA, has been named ceo. He takes over the top job from Manny Mashouf, founder, chairman and ceo, who will become non-executive chairman. The 250-door chain said it was looking for a new leader in October.

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