LOS ANGELES — Former Quiksilver veteran Steve Tully last week was appointed president of luxury swim brand Vix Paula Hermanny. Tully, a 30-year veteran of the action sports industry, will oversee the development of the Vix and Sofia brands in the U.S. with overall responsibility for the North American business.
“I was looking for a $30 million to $70 million private company in the outdoor active space, with a focus on finding a brand whose potential is much greater than their level of business,” said Tully. “I think Vix has tremendous potential globally.”
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