By  on October 17, 2013

Stitch Fix is getting more money and more people.

The San Francisco-based online personal styling service has raised $12 million in a round of funding led by Benchmark that includes Baseline Capital and Western Technology Investments. Stitch Fix is also adding to its board and executive ranks. Benchmark general partner Bill Gurley; John Fleming, former executive vice president of Wal-Mart Stores Inc., and former president of Gap North America Marka Hansen are joining the board; Lisa Bougie, former general manager of emerging markets at Nike Inc., is chief merchandising officer; Jennifer Olsen, previously of Crate & Barrel, joining as chief marketing officer, and Meredith Dunn, former senior director, customer and stylist delight at Stella & Dot, signing on as vice president of styling.

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