By  on August 15, 2012

NEW YORK — Stuart Weitzman said Wednesday that Wayne Kulkin, formerly president, was promoted to vice chairman, effective immediately.

In this newly created position, Kulkin — who has worked at the company for 22 years — will continue to report to Weitzman, who serves as executive chairman.

This appointment follows the Jones Group owned footwear brand’s plan to roll out a major expansion phase — including the opening of 40 international and 10 domestic freestanding doors by the end of 2014. Fine tuning its wholesale strategy is another area that Kulkin and Weitzman are focusing on.

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The executives told WWD in June that they’re taking a “two steps back and one step forward” approach to the company, pulling back in terms of distribution in the U.S at outlets that can’t sell the product at full price. Since 2007, the company has pulled out of more than 250 doors here and added 150 new doors on a global scale. The near future will also see an extensive digital push and product extensions.

Weitzman contends additional executive roles are being created, starting with a global president who, once named, will report to Kulkin.

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