NEW YORK — Scoop, the contemporary retailer, on Wednesday named Susan Davidson president and chief executive officer. She is the second person to take the position in the year since Stefani Greenfield exited the business that she helped found.
Prior to joining Scoop, Davidson was president and ceo of Creative Design Studios, where she worked with Joseph Abboud, Charles Nolan and Jeff Mahshie. CDS’ mission is to invest in and grow new American designers, and orchestrate the proprietary brand business at Lord & Taylor and wholesale the collections as well. CDS, a subsidiary of Lord & Taylor, was formed by Hudson’s Bay Trading Co.’s parent, NRDC Equity Partners, in 2007.
Davidson succeeds Melanie Cox, a consultant to Prentice Capital and Cerberus Capital on specialty retail investments, who was named president and ceo of Scoop and held on to the job for a year before leaving in February.
Prior to joining CDS, Davidson spent 10-and-a-half years at Liz Claiborne, most recently managing about $1.5 billion worth of business as group president for denim and nonapparel. She is also a former president of DKNY Jeans. Davidson was a merchandise manager for ready-to-wear at Henri Bendel from 1991 to 1997. She began her career at Bloomingdale’s as an assistant buyer.
Scoop was purchased in 2007 by billionaire Ron Burkle’s Yucaipa Cos. LLC. Davidson will have her work cut out for her at the 14-unit chain. There is no shortage of stores courting the same customer, who mixes fashion-forward contemporary with designer, such as Barneys Co-op, Intermix and Calypso, as well as major stores such as Saks Fifth Avenue and Bergdorf Goodman. Some observers believe Scoop lost some of its fashion leadership and ability to spot and jump on the latest trends when Greenfield exited.
“I’m looking forward to developing the full potential of the Scoop brand while being true to its original DNA,” Davidson said.