Tag Heuer Exec Said Joining Apple

Computer giant is expected to launch a smart watch.

PARIS (Reuters) — Apple is said to have poached an executive from Swiss luxury watch brand Tag Heuer, which could be to help it with the launch of its iWatch expected this autumn.

Tag Heuer, part of luxury goods group LVMH Moët Hennessy Louis Vuitton, said Patrick Pruniaux, its vice president of sales, was leaving to join the American computer giant.

Apple declined to comment.

Apple has plucked several executives from the luxury sector. Former Burberry chief executive officer Angela Ahrendts started as its new head of retail and online sales in May, and former head of French fashion house Yves Saint Laurent Paul Deneve was hired last year to work on special projects.