Continuing to rebuild its team to elevate its image and reverse weak sales trends, Talbots Inc. on Thursday made two key appointments at the Talbots brand: Basha Cohen has become executive vice president and chief merchandising officer, and Michael Smaldone has been named chief creative officer.
Smaldone moves into a newly created job. He will be based in the company's product office in New York, and will build a complete Talbots brand design function. He was most recently senior vice president of design at Ann Taylor, and earlier served as chief design officer of Anne Klein and creative director of Elie Tahari.
Cohen succeeds Hal Bosworth, who left the company last July. Cohen was the former executive vice president of design and merchandising at the Kellwood Co., where she was responsible for conceiving and launching Dockers Women's. Earlier, she was senior vice president of women's product development at J. Crew, as well as senior vice president of design and buying at Laura Ashley plc. Cohen will be based in Talbots' Hingham, Mass., headquarters.
Both executives will report to Trudy F. Sullivan, Talbots president and chief executive officer.
"Basha and Michael bring a merchandising and design expertise that can infuse a new energy into the Talbots brand and move our product and image forward in a way that will best resonate with our customer," Sullivan said. "This is an exciting time for Talbots, as the addition of these two key executives further strengthens our management team and represents a significant step in getting our Talbots brand back on track."
@juicebeauty, where @gwynethpaltrow holds the title of creative director of makeup, has become one of the foremost labels in the organic beauty category –– with sales on track to hit $100 million this year. What’s behind the rapid growth the brand is experiencing right now? It all started in 2005 when the wellness movement was just getting started. Read more on WWD.com. #wwdbeauty
Stay up to do date with breaking news and trending stories with WWD’s “The Essentialist.” Our newsletter delivers the top news in fashion right to your inbox. Want more info? Link in bio. #wwdfashion (📷: @kukukuba)
"I want to tell a story that inspires people to feel good about themselves, but also I'm making a commentary about the lack of female stories and female directors and saying this should change," said @imheathergraham on her latest project "Half Magic." The comedy feature, which the actress wrote and directed, is based on her own struggles as a woman in show business. Read @andrewnodell's full interview with Graham on WWD.com. #wwdeye (📷: @jgreenery)
@meltcosmetics cofounders @lora_arellano and @danabomar built their brand on a single idea: a true matte lipstick. To set the brand apart, they said they always put their customers first –– including a personalized note in each package. #wwdsummits #wwdbeauty
@moncler unveiled its latest project, #MonclerGenius, yesterday at Milan Fashion Week. The Italian outwear maker gave show-goers a preview of the monthly collections – which were created by eight designers and creative talents including Pierpaolo Piccioli, Simone Rocha, Craig Green and more – that will start rolling out in the summer.