By  on January 25, 2008

Completing an executive team overhaul as it pursues a turnaround, Talbots Inc. named Lizanne Kindler senior vice president of merchandising and general merchandise manager of the Talbots brand.

The $2.2 billion Talbots has been battling weak sales and a falling stock price. The kids' and men's businesses will be discontinued by the fall so the company can better focus on its core misses', special sizes, Collection, accessories, shoes and J. Jill operations. In addition, a new ad agency was hired last year to elevate the image. The delivery schedule changed to more regular deliveries, markdowns are more frequent and the company has been aggressively reaching out to customers via e-mail, direct mail and incentives. The chain's strategic review, unveiled in October, will be concluded in the first quarter of this year.

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