Completing an executive team overhaul as it pursues a turnaround, Talbots Inc. named Lizanne Kindler senior vice president of merchandising and general merchandise manager of the Talbots brand.
The $2.2 billion Talbots has been battling weak sales and a falling stock price. The kids' and men's businesses will be discontinued by the fall so the company can better focus on its core misses', special sizes, Collection, accessories, shoes and J. Jill operations. In addition, a new ad agency was hired last year to elevate the image. The delivery schedule changed to more regular deliveries, markdowns are more frequent and the company has been aggressively reaching out to customers via e-mail, direct mail and incentives. The chain's strategic review, unveiled in October, will be concluded in the first quarter of this year.
"The addition of Lizanne reflects our company's ongoing initiative to strengthen, reposition and reinvigorate our Talbots brand," Trudy F. Sullivan, president and chief executive officer of Talbots Inc., said in a statement. She added that Kindler's appointment completes the process of filling five key executive slots.
This month, Paula Bennett was named president of the J. Jill division. In December, the Talbots division selected Basha Cohen to be executive vice president and chief merchandising officer; Michael Smaldone, chief creative officer, and Jeannie Barsam, senior vice president, merchandise planning and analysis. Philip Kowalczyk was named chief operating officer of Talbots Inc. in November, and Sullivan became ceo in July.
Kindler, 38, had been senior vice president and general merchandise manager of Ann Taylor Loft, which competes directly with Talbots. She helped guide the vision and strategic direction for Loft, reorganized the merchandising team to support growth initiatives and was involved in planning and allocation, marketing, visual merchandising and stores, Talbots said. She joined Loft's parent, AnnTaylor Stores Corp., in 1992, and held merchant roles at the Loft and Ann Taylor divisions.
At Talbots, Kindler will oversee the merchandising strategy and development of apparel, shoe and accessories at the Talbots brand. She will report to Cohen, who also has the product development team reporting to her. Talbots' merchandising directors will report into Kindler.
Breaking: @cushnieetochs’ co-founders @carlycushnie and @ochsmichelle are parting ways. After a 10-year run, Ochs is leaving the brand. Get the full story on WWD.com – link in bio. #wwdnews #wwdfashion
@maybelline’s Kanako Takase had snow bunnies in mind when creating the beauty look for @philipppleininternational. Playing off of the bedazzled snowboards in the collection, Takase mixed two highlighters together for a luminous sheen. #wwdbeauty #nyfw (📷: @jilliansollazzo)
“There’s a huge gap between the old way of doing things and today. It takes the youth to help evolve that. You have to count on the kids today to help lead you into the future. A lot of these retailers are stuck in the past. Communication is the biggest thing,” said @ronniefieg of @kith on the youth’s role in retail. On Monday night, Jeff Staple moderated a keynote session with Fieg and @syresmith at Assembly - a series of workshops, talks and keynotes addressing topics or issues in the apparel industry. Head to WWD.com to read more advice from Fieg and what Smith thinks of his dad @willsmith’s Instagram account and sustainability (📷: @weston.wells)
@joansmalls closed the @michaelkors fall 2018 show in black sequined pants and a varsity T printed with 19 on the front and 81 on the back. 1981 – the year Kors went into business. #wwdfashion #nfyw (📷: @giovanni_giannoni_photo)
“You think your life is going to be a certain way, and nothing you thought would happen ends up happening. Never in my wildest dreams did I think I’d be designing clothes and working with Mickey Drexler, and building something I’m deeply proud of,” said Jenna Lyons. Nine months after leaving @jcrew, Lyons is exploring the meaning of happiness. Read the interview, where Lyons talks about reinvention and more on WWD.com – link in bio. #wwdfashion (📷: Farrell) #jennalyons #jcrew