Target Corp. said Steve Eastman, president of its Web operations, has left the company to pursue other opportunities.
Eastman’s departure comes just over a month after Target’s Web site crashed as demand for the high-profile Missoni for Target collection spiked. Target.com saw greater item demand that day than during a typical Black Friday rush.
The episode, although driven by consumer enthusiasm, was a black eye for the cheap-chic retailer.
Eastman’s exit also comes only two months after Target relaunched its Web site under its sole control following a decade-long partnership with Amazon.com. Target presented the move as the company’s “first step” toward an aggressive multichannel expansion.
“Establishing a new platform for target.com allows Target to reinvent our guests’ online environment and create a more user-friendly, reliable experience,” said Eastman when the site relaunched. “With the new target.com, we are in a better position to satisfy our guests’ constantly evolving preferences — whenever, wherever — in the same way we have earned their loyal support in our stores for decades.”
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