Target Corp. said Steve Eastman, president of its Web operations, has left the company to pursue other opportunities.
This story first appeared in the October 14, 2011 issue of WWD. Subscribe Today.
Eastman’s departure comes just over a month after Target’s Web site crashed as demand for the high-profile Missoni for Target collection spiked. Target.com saw greater item demand that day than during a typical Black Friday rush.
The episode, although driven by consumer enthusiasm, was a black eye for the cheap-chic retailer.
Eastman’s exit also comes only two months after Target relaunched its Web site under its sole control following a decade-long partnership with Amazon.com. Target presented the move as the company’s “first step” toward an aggressive multichannel expansion.
“Establishing a new platform for target.com allows Target to reinvent our guests’ online environment and create a more user-friendly, reliable experience,” said Eastman when the site relaunched. “With the new target.com, we are in a better position to satisfy our guests’ constantly evolving preferences — whenever, wherever — in the same way we have earned their loyal support in our stores for decades.”