By  on November 21, 2013

Earlier this week Tengram Capital Partners entered a “significant partnership” with professional curl-focused hair brand, DevaCurl. “The beauty personal care is a core segment for us,” said Rich Gersten, a partner at the firm, adding that Tengram finalized similar deals with Laura Geller and Nest about a year ago. “We are very proactive in our networking of brands across beauty and the Deva brand struck us as a unique asset.”

Founded by hair stylists in 2002, DevaCurl, which industry sources estimate is a $50 million business, includes four salon/education concepts in New York and Los Angeles called Devachan, as well as a prestige-positioned product line sold through retailers like Ulta and Sephora.

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