By  on June 20, 2012

Terry Mayer, a charming, generous woman who had a long career in fashion publicity and jewelry design, died Tuesday at the age of 89.

After college, she had gone to work in the publicity department of Macy’s, did publicity for David Crystal, then founded her own p.r. firm. She later became president of the Publicity Club of New York. One of her major clients was the Denim Council, for which she promoted the idea of denim as a fashion, rather than a utilitarian, material. She was also a founder of the Fashion News Workshop.

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