By  on August 1, 2014

LONDON, (Reuters) — When Tesco needed a new chief executive to rebuild the world's third-biggest retailer it turned to "Drastic Dave" Lewis, a turnaround specialist who is probably as close to being an insider as an outsider can be.

The 49-year-old earned the nickname during his 27 years at Unilever, where he turned around a string of operations including the consumer giant's British business, cutting costs and energising staff with innovative marketing campaigns.

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