Michael Kors has built his fashion brand on gilded blocks of luxury and indulgence, tempered with his quick wit and aptitude for sharp, clean silhouettes. So, it isn’t surprising that his eight signature fragrances—including Michael Kors, Island Michael Kors and Very Michael Kors—each evoke a new spin on timeless glamour. His ninth scent, Island Capri, launches this December. Here, Kors divulges his method for creating memorable scents.
WWD Beauty Biz:Do your customers want the bottled version of you? How do you meet that expectation? Michael Kors: There are many moods that I have as a designer—they change from season to season depending on where my head is and also just the world at large. For fragrance, I don’t think my customers necessarily want the same thing every time, but rather, different moods. Yes, it is a spritz of me in a bottle, but it’s of one of my moods, whether it’s indulgent or sporty or glamorous. There are also two different customers. The customer who wants the fragrance because it’s a piece of Michael Kors and the one who buys the fragrance just out of pure love [of the scent]. The scent has to be representative and evocative of what I’m about, but if you take away all the imagery and the fantasy, it still has to be a juice that makes you say, “Oh my God, I love that.”
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