By  on December 9, 2011

Since joining Bare Escentuals as chief executive officer in 1994, Leslie Blodgett has become synonymous with the company, transforming it from a bath and body retailer with six stores into a mineral makeup authority. Not afraid to take risks, she forged a new distribution path—one that included QVC, informercials and retail—and the rewards were handsome, indeed. Blodgett took the company public in 2006, coming off a fiscal year when Bare Escentuals generated nearly $260 million in revenues. Four years later, with its sales topping $557 million, Bare Escentuals was bought by Shiseido for $1.7 billion with the goal of building a global megabrand that crosses regional and cultural barriers. After introducing skin care in the U.S. in February, Bare Escentuals is readying its launch in Asia. Blodgett remains deeply involved in marketing, product development and customer relations, but she has left the numbers up to Myles McCormick, who was named chief executive officer in January, when Blodgett became executive chairman.


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