With its Windy City headquarters housing Ping-Pong and pool tables, a Buck Hunter video game, wigged mannequins wearing a Burger King crown and handcuffs flanked by three bales of hay, it's fair to say Threadless is a bit antiestablishment.
But then again, that's because the thriving T-shirt company, which allows its threadless.com online audience to vote on new T-shirt designs, has built an estimated $17 million brand by positioning itself as somewhat of an antibrand.
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)
"That's something that resonates with me too because I'm so locked into a number. If I go over that number it completely ruins my day so it's nice to get detached from the number on the scale." - Chelsea Handler on Kelly LeVeque's book "Body Love." #wwdeye (📷: John Salangsang)