By  on December 27, 2007

With its Windy City headquarters housing Ping-Pong and pool tables, a Buck Hunter video game, wigged mannequins wearing a Burger King crown and handcuffs flanked by three bales of hay, it's fair to say Threadless is a bit antiestablishment.

But then again, that's because the thriving T-shirt company, which allows its online audience to vote on new T-shirt designs, has built an estimated $17 million brand by positioning itself as somewhat of an antibrand.

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