With its Windy City headquarters housing Ping-Pong and pool tables, a Buck Hunter video game, wigged mannequins wearing a Burger King crown and handcuffs flanked by three bales of hay, it's fair to say Threadless is a bit antiestablishment.
But then again, that's because the thriving T-shirt company, which allows its threadless.com online audience to vote on new T-shirt designs, has built an estimated $17 million brand by positioning itself as somewhat of an antibrand.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)