By  on February 13, 2012

In a move aimed at expanding its fashion trade show properties into new platforms and businesses, Advanstar Communications Inc. has named former Vogue publishing director Tom Florio as chief executive officer of its Advanstar Fashion Group. His first official day was Monday, which was also the kickoff of the fall MAGIC marketplace in Las Vegas.

In his new role, Florio will oversee the various MAGIC men’s shows, as well as Project, WWDMAGIC, FN Platform, Sourcing at MAGIC and Pool. He reports to Joe Loggia, ceo of Advanstar Communications.

Central to Advanstar’s plans is the launch this summer of a digital initiative for its fashion properties at Shopthefloor.com. The site is intended as a year-round platform for vendors and retailers to do business, while also providing a dedicated interface for brands to interact directly with consumers. The public will be able to build looks on each brand’s dedicated channel, letting companies know which styles they like best.

“It will completely revolutionize the b-to-b experience. It will extend the buying, selling, networking and collaborating in our industry to 365 days a year,” said Loggia.

Florio noted he has been attending the MAGIC trade show since the time it was staged in California. “The structure of the fashion business has changed so much and brands no longer need to be filtered only through buyers and editors any more — although they are still important. I’m interested in how this can be applied to the b-to-b space,” he said.

Florio exited Condé Nast in 2010 and joined IMG Worldwide as senior adviser for fashion to the office of the chairman, the late Teddy Forstmann. He left Condé Nast as senior vice president and publishing director of Vogue, Teen Vogue, Bon Appétit and Condé Nast Traveler. From 2002 to 2009, he was vice president and publishing director of the Vogue Group. Earlier in his career, he was publisher of GQ, president of The New Yorker and publisher of Condé Nast Traveler.

In a related move, Chris DeMoulin, previously president of MAGIC, has been shifted to a separate division of Advanstar and named president of licensing and executive vice president of customer development.

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