LONDON — Tommy Hilfiger, a man with an enduring passion for collegiate style, is heading to Britain’s oldest university — Oxford — to address the student union today.
Hilfiger follows in the footsteps of Diane von Furstenberg, Roberto Cavalli, Anna Wintour, Emanuel Ungaro and others and is scheduled to give his talk at noon. “I just want to know one thing: Do I pick up my diploma beforehand or on my way out?” he asked during an interview at his Regent Street flagship and showroom here on Tuesday.
Hilfiger said he planned to talk to the students about “25 years of Tommy Hilfiger, how we developed the brand, how it’s evolved and how we continue to celebrate it.” He said he planned to work an “American Ivy League” look for the occasion.
After the address at Oxford, he’ll head to Copenhagen, Lisbon, Milan and — finally —Paris to open his 8,850-square-foot European flagship on the Champs-Elysées on Nov. 17.
Separately, the company on Tuesday revealed plans to open its largest flagship in Asia, a 10,946-square-foot unit in Tokyo that will span three floors and carry the sportswear and runway collections and Hilfiger Denim. The store will open in March 2012 and the company said it will anchor the 108 Tommy Hilfiger stores currently in Japan.
“This store will serve as the primary flagship location for our brand in Japan and will further support our significant retail business in Asia,” said Fred Gehring, chief executive officer of the Tommy Hilfiger Group.
“Following the group’s acquisition of the Tommy Hilfiger Japan Corporation in 2008, we have continued to develop the existing business by strategically aligning the Tommy Hilfiger brand’s regional positioning with its global identity. The Harajuku store reflects our firm belief in the potential for future growth in Japan and is the first in a series of steps to increase our presence in the market,” he said.
In Copenhagen, Hilfiger will launch Loud, a fragrance for men and women, and pay a visit to The Danish Design School to judge a competition of students who’ve created pieces inspired by American fashion. In Portugal, he’ll judge a similar competition at The Lisbon School of Design and will open his first store in the city. Hilfiger will also donate selected archive pieces to MUDE, the city’s design and fashion museum.
Hilfiger said during the interview he was bullish about business.
“It’s been 25 years and the company is at such a height — everything seems to be working,” he said, adding that the consumer mood is improving. “There is a lot of activity out there. People are still price sensitive, but they want what’s new and fresh. There’s a light at the end of the tunnel.”
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty