By  on June 21, 2013

Stewardship of the Nike brand will pass to Trevor Edwards in a far-ranging reorganization at Nike Inc. made in advance of Charlie Denson’s retirement in January.

Edwards, currently executive vice president of brand and category management at Nike, will succeed Denson as president of the Nike brand on July 1. His responsibilities will include Nike; the Jordan brand; action sports, including Hurley; digital brand, and brand management throughout the world. In an integration of omnichannel activities, wholesale, retail and e-commerce operations will fall under his purview.

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