By  on December 1, 2011

Insiders at Nike Inc.’s seven-building, 74-acre Beaverton, Ore., campus know all about the pro athlete-worthy fitness center, on-site dry cleaning, employee store and tree-lined workout trails. However more modest Under Armour Inc.’s Baltimore headquarters are, there is no escaping the company’s faster-stronger-better corporate culture.


Fight talk slogans can be found at every turn and sports analogies are the preferred corporate speak. Sitting beneath an oversize erasable board covered with can-do sayings, sales meeting mantras and other words to live by, founder Kevin Plank said, “They’re about forward movement. They’re about allowing people to list the reasons as to why something can’t happen as they are to talk about the reasons why they can. It’s not some Tony Robbins ‘Power of Positive’ presentation, but I’ll tell you it’s probably not too far from that, either. There is an overwhelming sense of, it’s not even belief, as much as it’s sheer will that we have a chance to be great. And if I was competing against us, I would be really concerned. We as a company don’t sleep as much. We work harder. We have a commitment that I think would be exhausting to someone else.”

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