As part of its plan to build its women’s apparel business, Under Armour has named Leanne Fremar senior vice president and executive creative director for women’s.
Fremar, who joins the company Nov. 11, is a 10-year veteran of Theory, where her most recent role was brand creative director.
Her arrival will mark the first time that Under Armour has had an executive in this role. She will be based in New York, but will spend a significant amount of time at the company’s Baltimore headquarters. Fremar will report to Henry Stafford, senior vice president of global apparel and accessories.
Women’s apparel accounts for 30 percent of the brand’s $1.4 billion in total apparel sales, compared with 20 percent five years ago, Stafford said. “All of our apparel — women’s, men’s and children’s — is seeing growth of more than 20 percent, but women’s is the fastest-growing division,” he said.
Five years ago, Under Armour was known by women as a sports brand, but the company has since broadened its reach to include apparel geared for yoga, barre classes and spinning. “We’re definitely going to continue to push more style and fashion and trends for women’s apparel,” Stafford said. Being more strategic about retail distribution in cities like New York and Los Angeles, where the brand sees opportunity, is one of the areas Fremar will zero in on, he said. The company will stay the course with current partners, but will also pursue department stores and specialty stores to try to increase the women’s business.
Under Armour also plans to build on the ethos of its “Sweat Every Day. I Will.” campaign, which made its debut earlier this month and was the company’s largest women’s initiative to date, according to Stafford.
“Leanne has an eye for talent, a great fashion sense and a passion for sports. That’s a unique combination,” Stafford said. “She will connect the dots for us with merchandising, design, marketing, advertising and product development for women’s to seal the DNA of the brand.”
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)
@heriethpaul and @gracebol have a moment on the @victoriassecret fashion show 2017. See every look from the runway on WWD.com. Link in bio. (📷: @giovanni_giannoni_photo) #wwdfashion #victoriassecret #VSFashionShow
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia