PARIS — Novak Djokovic is about to take a monobrand approach to dressing.
Japanese fast-fashion retailer Uniqlo has appointed the world’s number-one male tennis player as its global brand ambassador in a five-year deal that will see him wearing the brand both on and off the court.
Djokovic will wear his new Uniqlo kit for the first time at the French Open tournament at Roland Garros here, which kicks off on Sunday. The Uniqlo deal puts an end to his relationship with the Italian sportswear company Sergio Tacchini.
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