By  on October 16, 2012

TOKYO — Uniqlo held a press conference here Tuesday with tennis star Novak Djokovic to unveil a charitable initiative that will see 1 billion yen, or $12.69 million at current exchange rates, donated to various children’s causes over the next five years.

The project, called Clothes for Smiles, will use a portion of proceeds from the brand’s popular Heattech and Ultra Light Down products. Half the total fund will go toward a global alliance agreement with UNICEF that will focus on education and schools in Bangladesh, the Philippines, China and Serbia, Djokovic’s home country. More countries will be added as the project progresses.

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