By  on April 1, 2013

NEW YORK — At the Van Cleef & Arpels boutique on Fifth Avenue and 57th Street here, Alain Bernard, the brand’s new president and chief executive officer of the Americas, looked genuinely giddy as he pushed back the sleeve of his slate gray suit.

“Only 15 exist, and I have one,” he said, revealing a Pierre Arpels men’s watch equipped with a white lacquered face and black alligator strap.

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