By  on September 3, 2009

Ben Van de Bunt, a 16-year veteran of Guthy-Renker who was recently named its co-chief executive officer with Kevin Knee, is charged with navigating the modern realities of a diminished economy, increasing consumer reliance on the Web and unceasing globalization to keep the U.S.’s largest infomercial company in its top spot.

In an interview Tuesday, Van de Bunt, a 47-year-old former lawyer and part owner of Guthy-Renker, acknowledged the Palm Desert, Calif.-based company was surprised by the economic collapse and will register a rare top line dip this year. But it has positioned itself for 12 percent bottom line growth this year — and to resume both bottom and top line growth starting next year. He estimated Guthy-Renker’s revenues to be $1.5 billion in 2009, down around 8 percent from the year before.

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