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Vente-Privée USA Names Executive Team

Six senior-level executives, each with expertise in fashion, technology or media, are joining the firm as it prepares to launch its U.S. flash-sale site.

NEW YORK — The American Express and Vente-Privée joint venture now has an executive team to join its chief executive officer, Mike Steib.

The venture has named six senior-level executives, each with expertise in fashion, technology or media to help spearhead the U.S. operation.

The executives are Laure de Metz, divisional ceo for Vente-Privée USA Brands, formerly vice president of licensing at Marc Jacobs International; Robin Domeniconi, head of marketing, formerly senior vice president and chief brand officer of Elle Group; Nicolas Genest, head of technology, formerly chief technology officer of Vente-Privée.com in France; Tim Quinn, head of finance, formerly vice president of investments, integration and measurement at American Express; John Saroff, head of digital factory and sales production, formerly head of TV ads, strategic partnerships at Google Inc., and Jill Szuchmacher, head of business development, formerly director of business development at Google.

Steib, who took on the ceo position in July, is responsible for leveraging the assets and long-standing relationships of American Express and the French flash sale pioneer Vente-Privée.com to build the new site into the leader in the U.S. online private sales market. He was formerly the director of video advertising for Google’s Americas Operations, and before that led Google’s Americas business teams for its emerging ad products.

According to Steib, “We’ve done the unusual for a pre-revenue startup. Instead of hiring midlevel executives, [we are bringing in] senior executives who can scale with this business. This leadership team is also the one we’ll have in 2015. That was intentional.”

Steib explained that the current team is the one needed for the site’s launch, and that the venture will add to its roster as the business builds.

As for when the site would launch, Steib predicted “this year,” although he was somewhat cautious about whether that could be before the start of the holiday season.

Noting that he’s only been on the job for nine weeks, the ceo said he’s been “getting the organization up and running in a sprint, building out the technology and meeting with brand partners. We’re moving at a really quick operational pace and we want to make sure when we launch that it is good.”