By  on May 14, 2013

British luxury mobile phone company Vertu has tapped Jonathan Sinclair as chief operating officer. Sinclair will oversee all company operations, reporting directly to chief executive officer Perry Oosting, who had until recently also been covering the chief operating officer role.

“Jonathan is an expert leader and a charismatic personality, who has always obtained extraordinary results with numerous high-end brands,” said Oosting. “His deep experience in the private equity sector combined with his excellent career in luxury make him the ideal candidate for this role.”

Sinclair was formerly general director and chief operating officer at Jimmy Choo, and had also worked for Pentland Brands plc and The Boots Company plc.

“Over the past ten years, Vertu has seen extraordinary growth,” said Sinclair, adding: “It’s an important moment to join this company, and I’m enthusiastic to have the opportunity to take a leading role in the development and implementation of the company’s strategy.”

Vertu phones are available at roughly 500 stores, including 70 Vertu boutiques, in 66 countries worldwide. Significant expansion in Europe, the U.S. and Asia is underway, and by the end of 2013, Vertu will have opened an additional 49 sales points, 26 of them monobrand.

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