By  on January 20, 2010

Cheryl Vitali has been named worldwide general manager of the Kiehl’s brand at L’Oréal, succeeding Patrick Kullenberg, who is expected to be named to a new post within the French beauty giant.

Vitali, who has been the senior vice president of marketing in the Lancôme division of L’Oréal USA since October 2008, will report to Carol Hamilton, president of L’Oréal’s Luxury Products Division. Prior to Lancôme, Vitali was in the Maybelline New York/Garnier division, also as senior vice president of U.S. marketing.

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