By  on June 11, 2013

For a dozen years, Catherine Walsh has been marketing some of the biggest brands in the stable of Coty Inc. — Marc Jacobs, Calvin Klein, Jennifer Lopez, Sarah Jessica Parker and Balenciaga. Now she has been elevated to a role of marketing the entire parent company itself and all its 50 brands together.

Walsh, who was a senior vice president of American fragrances in the Coty Prestige division, has been named to the newly created position of senior vice president of corporate communications of the parent company, Coty Inc. Her appointment signals Coty’s intention of stepping up its brand building to make the Coty name a widely recognized global entity.

Reached at press time, Walsh said her number-one mission is “to define, articulate and build the Coty brand.” Under that umbrella of corporate public relations, she is charged with building communications on financial matters, increasing corporate digital capabilities across the Coty divisions, establishing the sustainability program on a global basis, leading the drive on philanthropic endeavors, like the Delete Blood Cancer charity, as well as increase internal communications.

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