Woolrich has strengthened its design team with the promotion of Donna Fitch to vice president of merchandising and the addition of Karuna Scheinfeld as vice president of design.

“Donna and Karuna are powerful additions to the Woolrich team,” said Nick Brayton, president of the Pennsylvania-based company. “Both have a great understanding and passion for the brand, and together they will be instrumental in driving products for all of our consumer bases.”

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