For three days in May, top leaders of the global cosmetics industry gathered in Palm Beach, Fla., to explore the shifting landscape and emerging consumers that pose a riddle as well as a much-sought prize. Jean-Paul Agon of L’Oréal led off a series of 18 high-level speeches and panel sessions that provided not only discussion and debate but a bit of controversy over the world that beauty is pioneering and the strange new breed of consumers found there. “They are totally diverse,” he said. “They are perfectly informed. They are hard to capture. They are increasingly demanding, but this new consumer is very creative.”

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