By  on May 15, 2009

Four entrepreneurial-minded spirits, each with his/her own specific niche in the beauty world, spoke together on a panel run by retailer Marla Malcolm Beck, founder and chief executive officer for Bluemercury Inc., about inspiration and what innovation means today. “Innovation is more important during a recession than any other time,” said Malcolm Beck. “[The consumer] wants a pick me up. She wants a ‘wow’ moment.” Below are some of each panel member’s discussion points:

• Poppy King, chief executive officer and founder of indie brand Lipstick Queen, talked about her love affair with lipstick and her personal philosophy on innovation in an economic downturn. “The important thing right now is to speak the truth and not give [the consumer] this idea we can do everything,” said King. “But what you can do is do one thing and one thing really well.” King said that throughout her nearly 20-year career in the lip category, she has always delivered products that excite the imagination, solve a problem and speak a truth. “It’s an ongoing dialogue with females more so than a cosmetic,” said King about her brand.

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