By  on May 15, 2009

Despite the recession and an inevitable shift in the spending habits of the beauty consumer, Allure editor in chief Linda Wells sees a silver lining for the industry.

“We’re hungry for innovation. We need products that work,” said Wells, adding that “innovation has always sold, even in difficult times.” Wells cited the success of the Elizabeth Arden cult product, Eight Hour Cream as well as Revlon’s nail enamel, both launched during the Great Depression, as examples of new ideas that spoke to women during low economic points. Wells said today’s woman is craving value and for her, beauty value means performance.

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