Harnessing the same entrepreneurial spirit and creativity he used to launch beauty brand Yes to Carrots, Ido Leffler is taking on the school supplies category.
While shopping with his daughters, Leffler, cofounder of Yes To Inc., noticed the school-supply selection was bland and unexciting. “Shopping for school supplies used to be an adventure,” he said. His solution is Yoobi, a bold assortment of back-to-school products, currently rolling out exclusively to Target. Prices range from $1 to $9.
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)
"That's something that resonates with me too because I'm so locked into a number. If I go over that number it completely ruins my day so it's nice to get detached from the number on the scale." - Chelsea Handler on Kelly LeVeque's book "Body Love." #wwdeye (📷: John Salangsang)