By  on December 21, 2007

Neal Goldberg, a veteran of Macy's, Victoria's Secret and Gap Inc., has been named president and chief executive officer of Zale Corp., the $2.5 billion jewelry retailer.

Goldberg will succeed Betsy Burton, the ceo since February 2006. Burton replaced Mary L. Forte, who resigned after three years because of lagging financial returns. A former ceo of Supercuts Inc., PIP Printing and Cosmetic Center Inc., Burton had a reputation in the industry as a turnaround specialist. She has a two-year consulting agreement with the company.

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