By  on August 5, 2010

Cartier filed suit Tuesday against, a private sales Web site, alleging it caused “irreparable harm” to the luxury watchmaker’s brand and consumers by selling damaged and used goods without permission.

The upscale watchmaker, which is owned by Swiss luxury group Compagnie Financière Richemont, claimed the Los Angeles-based e-tailer sold Cartier watches, despite asserting on its Web site that it “never” sells “secondhand merchandise, ever,” according to court papers filed in the Southern District of New York.

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