The Express specialty store chain has taken exception to Wal-Mart Stores Inc.'s "Express for Less" ad campaign and sued the retail behemoth for trademark infringement and unfair competition.
"[Wal-Mart's] infringing mark literally communicates to the consumer that it, a discount retailer with an overwhelming nationwide presence, is offering genuine Express-branded apparel of the same quality, but 'for less,' at a lower, 'unbeatable' price," said the complaint, filed in Manhattan federal court Monday.
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