Fendi has won a substantial $39 million judgment against dozens of online counterfeit sellers operating on Amazon and eBay.A federal judge in Florida on Wednesday handed the Italian-bred, LVMH Moët Hennessy Louis Vuitton-owned luxury house a default judgment against 39 web sites selling Fendi knockoffs and ordered each to pay $1 million in damages for illegally using the brand’s trademarks.Fendi had sought maximum damages of $2 million for each counterfeit product bearing its marks, which could have easily reached into the hundreds of millions of dollars depending on the number of products identified. But the judge said in his order that the damages award “is just.”“The award should be sufficient to deter defendants and others from continuing to counterfeit or otherwise infringe plaintiff’s trademarks, compensate plaintiff and punish defendants,” the judge added.As is usual with trademark cases against counterfeit sellers operating through a marketplace, Amazon and eBay, which were not defendants in the lawsuit, were ordered to terminate all of the defending sellers’ accounts and turn over any available goods and account funds to Fendi.Several of the defendants appear to be individual sellers operating Amazon and eBay stores under their names, while many others appear to be foreign counterfeit operations. A representative of Fendi could not be reached for comment.Fendi launched the case in late May, claiming the availability of counterfeits was diluting its brand and confusing consumers.The company tightened its case by hiring a private investigator to investigate the sellers and purchase at least one knockoff Fendi item from each of the defendants’ stores. Some of the sellers even blurred out or altered images on their sites containing the Fendi Marks, according to court documents.Fendi is the latest in a string of high-profile brands to head to court to combat counterfeiters, but collecting damages from defendants, many of which operate from outside the U.S., is difficult, if not impossible.In a recent lawsuit against an alleged Chinese collective selling fake Tag Heuer watches, LVMH said counterfeiters “go to great lengths” to hide their identities and as soon as they are notified of legal action, they tend to move funds from PayPal accounts to offshore bank accounts. For More, See:Versace Doppelgänger Sues to Keep Using Brand NamePatagonia Sues Over T-shirt With Copycat LogoTiffany Scores $19.4 Million Verdict in Costco Knock-off Ring Case
Leading luxury brand are shaking things up to keep up with streetwear. Case in point: the arrival of @mrkimjones as artistic director of @diorhomme. Jones, who succeeds @@Kris_Van_Assche, is seen as one of the handful of designers who can actually straddle the luxury and streetwear worlds — which could lead to even more changes at established brands. What could this mean for the rest of the menswear landscape? Head to WWD.com to find out what experts predict #wwdfashion (📷: @franckmura)
“It’s like buying groceries. You’re going to buy the best mango, the best mozzarella, the best things. You have to, or others are going to take it all,” said @gabrielahearst on why she uses only the finest fabrics. Last week, Hearst received her first @cfda nomination for Womenswear Designer of the Year, and earlier this month she opened a permanent showroom in Paris. To read @jessiredale’s interview with the designer and find out why this is shaping up to be a big year for her, head to WWD.com. #wwdfashion (📷: @francoisgoize)
“It’s an interesting thing, playing a younger version of your mother. It’s an interesting concept. I adore my mom and love her in every capacity, but it was just something that had never crossed my mind,” says @anniemstarke on playing a young Joan Castleman in “The Wife.” The same role will be played by her mother Glenn Close. Read more about her growing up in the film industry as the daughter of producer John H. Starke and Close and what she has planned for the future #wwdeye (📷: @nataliamantini)
@asics is launching a new streetwear sneaker inspired by its latest ambassador, @steveaoki. The Hyper-Kenzen x Aoki, which will launch at @footlocker stores exclusively tomorrow, is a slip-on style that incorporates the brand’s proprietary Gel technology through beads integrated into the midsole for comfort and endurance. Read the full story on WWD.com.
@beyonce chose a custom gown by @falgunishanepeacockindia for mother @mstinalawson 's second annual Wearable Art Gala last night. The gown, which took 10 days to make, was inspired by Nubian warrior queen Amanishakheto. Reporting by @hernameislex . #wwdeye 👑 🐝#beyonce
After dressing @justintimberlake for his Super Bowl halftime performance last month, @stellamccartney has designed the star’s "Man of the Woods" tour wardrobe. Timberlake will be wearing a mix of pieces from McCartney’s fall men's collection as well as custom designs and items from his own closet. #wwdfashion