NEW YORK — A defiant Paul Marciano, chief executive officer of Guess Inc., took the stand Wednesday to defend his brand against claims that it has been knocking off Gucci’s trademarks for years.
Marciano, dressed in a navy suit and white button-down shirt, endured a full day of tough questioning by Gucci’s legal counsel, Louis Ederer of law firm Arnold & Porter LLP. The court case, which began last week in federal court here, involves allegations by Gucci that Guess and its exclusive licensee for footwear, Marc Fisher Footwear, devised a “massive scheme” to knock off Gucci product. Gucci is seeking $221 million in damages. Guess denies the claims.
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