By  on January 14, 2008

PARIS — Hennes & Mauritz's bid to open on the Champs-Elysèes here took a turn for the worse last week as the Paris mayor's office said it would appeal a French commission's decision to allow the Swedish fast-fashion chain to hoist its flag on the famed street. H&M has been trying to gain permission to open on the high-traffic thoroughfare for more than a year.

In December 2006, the commission told H&M it was a no-go, saying the chain's presence would "banalize" the street to the detriment of more cultural destinations, such as bookshops and movie theaters, which have been fleeing, thanks to escalating rents.

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