PARIS — Hennes & Mauritz's bid to open on the Champs-Elysèes here took a turn for the worse last week as the Paris mayor's office said it would appeal a French commission's decision to allow the Swedish fast-fashion chain to hoist its flag on the famed street. H&M has been trying to gain permission to open on the high-traffic thoroughfare for more than a year.
In December 2006, the commission told H&M it was a no-go, saying the chain's presence would "banalize" the street to the detriment of more cultural destinations, such as bookshops and movie theaters, which have been fleeing, thanks to escalating rents.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)