PUMA EXTENDS LICENSING DEAL: Puma has extended its partnership with United Legwear Co. to make it the exclusive sock licensee for the brand in the U.S. The partnership is a three-year agreement that for the first time allows United Legwear distribution rights for Puma in Israel, New Zealand, Australia, Panama and Canada. The extended partnership will also focus on more athletic silhouettes and technical programs, such as moisture management and antimicrobial socks, as well as sustainable fabrications in bamboo and coconut.
PRINGLE BOWS IN HONG KONG: Pringle of Scotland is making inroads in Hong Kong. The brand has opened its first Hong Kong unit at the Elements mall. The new space spans 1,990 square feet and carries all the Pringle collections as well as Pringle 1815, a new line targeting a younger audience. The interiors feature burnt wood surfaces, mother-of-pearl wall panels and charcoal-colored sisal rugs. The brand currently has two stores in London, one in Tokyo and 43 wholesale doors in the U.S.
Etro’s show, titled “The Tree of Life,” was a celebration of the house’s 50th anniversary. “My father founded the company in 1968, which was the year of counterculture and psychedelia. It’s really a show that celebrates that and the paisley design of India and its origin,” said Veronica Etro. #wwdfashion #mfw #ss18 (📷: @delphineachard)
For @msgm’s spring 2018 show, creative director @massimogiorgetti said “Words, sounds, colors. Synthesis and therapy of a collection,” were the inspirations behind the collection, showing today. Read the rest of Milan spring 2018 inspirations on WWD.com. #mfw #wwdfashion #ss18
For her first solo album in over 10 years, Fergie tapped Carine Roitfeld, Mert and Marcus, Giovanni Bianco and more to create a fashion-focused video approach for the record, Double Dutchess. "Giovanni really helped me get back in touch with my tomboy side, my hardside," said the singer. #wwdeye #wwdfashion ( : @slovekinpics)
“Volumes and Graphic Art of the Nineties are the main inspirations of the new Aquilano.Rimondi SS 2018 collection,” said cocreative directors Tommaso Aquilano and Roberto Rimondi. #wwdfashion #mfw #ss18