Kate Spade Saturday vs. Saturdays Surf NYC

NEW YORK — Kate Spade New York filed a complaint Wednesday in the U.S. District Court for the Southern District of New York seeking a declaration that its new global women’s lifestyle brand, Kate Spade Saturday, doesn’t infringe on the trademark of Saturdays Surf NYC, a men’s wear company that sells casualwear, surfboards, wet suits and accessories.

The dispute started last month when Saturdays Surf LLC’s attorneys demanded that Kate Spade New York drop its plans to launch Kate Spade Saturday, an apparel, handbags, accessories and home line for young women. The clash escalated when Saturdays Surf NYC and its fans began posting disparaging comments accusing Kate Spade Saturday of trademark infringement on Saturdays Surf NYC’s Facebook page and on the Kate Spade Saturday Instagram and Twitter pages.