NEW YORK — L’Koral Inc. is taking the offensive against counterfeiters of its high-end Seven For All Mankind jeans. Since December, the Los Angeles-based denim manufacturer filed three lawsuits against several midtown...
NEW YORK — L’Koral Inc. is taking the offensive against counterfeiters of its high-end Seven For All Mankind jeans. Since December, the Los Angeles-based denim manufacturer filed three lawsuits against several midtown Manhattan retailers and Loehmann’s Inc., leveling charges of trademark infringement, counterfeiting and false designation of origin. In early December, L’Koral moved against Chic Lady Ltd. and Albert Import-Export Ltd., both operating out of locations on West 36th Street. In a Dec. 22 order, Judge Denise L. Cote authorized U.S. marshals to seize the counterfeit goods and anything used to make the goods, as well as the retailers’ books and records. “There are innumerable trademark filings for ‘7’ or the word ‘seven’ on clothing alone,” said Dan Marotta, a lawyer for one of the defendants and partner in Dowd & Marotta LLC. “Boutiques and fashion business owners shouldn’t have to bear the consequences of that blurring and confusion. The real company should step up and provide guidance on how to distinguish one brand from another and legitimate brands from counterfeits.”On the same day that orders for seizure were issued, L’Koral filed suit against Loehmann’s, alleging that counterfeit Authentic 7 Jeans had been purchased at stores here and Long Beach, Calif. According to the complaint, Loehmann’s did not offer the goods on the sales floor, but “maintains its inventory of counterfeit merchandise in separate rooms, where it is not visible to the general public. Customers who ask for Seven For All Mankind merchandise by name are provided counterfeit merchandise by defendant’s employees.” A Loehmann’s spokesperson said the company would not comment on pending legal matters.Most recently, L’Koral filed suit against SSS Sales Co. of N.Y., located on West 36th Street, and Robert Apfel Associates Inc., located on West 57th Street. Neither company could be reached for comment. According to background information offered in all three lawsuits, second-year sales of Authentic 7 Jeans vaulted to $58 million from $12 million in the first year. The jeans have sold more than $300 million since being introduced four years ago and are the market-share leader for jeans priced more than $120.Meanwhile, the courts are hoping Juicy Couture and Lancôme can reach a settlement over Lancôme’s use of the Juicy name on cosmetics. On Jan. 6 Cote ordered the case to be referred to a magistrate judge for settlement talks, which may or may not prove fruitful. Juicy, which was acquired by Liz Claiborne Inc. in 2003, filed its complaint in early September, accusing Paris-based Lancôme Parfums et Beaute & Cie of infringing on its trademark rights by selling cosmetics and fragrances using the Juicy name. At issue is Lancôme’s use of names such as Juicy, Juicy Pop, Juicy Rouge and Juicy Wear on an array of products including cosmetics bags, lipstick, lip gloss and nail polish.According to the complaint, Lancôme employed advertising techniques that Juicy Couture feels imitate its “own style of promotion,” causing confusion in the marketplace and potentially diluting sales. The suit pointed to the production and advertisement of Lancôme’s Juicy Wear line in particular as evidence of the company’s intent to confuse or deceive customers, a crucial element plaintiffs must prove in trademark violation cases.“Lancôme’s introduction of a lip color and shine product duo under the mark Juicy Wear, a mark having obvious apparel connotations, further evidences Lancôme’s predatory intent to trade upon the goodwill and reputation of Juicy,” said the complaint. The complaint went on to say that Lancôme’s Juicy lip product had been sold with a promotional handbag made of a pink “suede-like material” with a brown vinyl handle and silver zippers. Juicy contends the bag is a copy of its pink terry cloth bag with a brown leather handle and a silver zipper.
“I grew up in New York but I hadn’t really experienced the city in any type of touristy way…This was probably the first museum I really explored and took the time to see,” said @haileybaldwin of the @whitneymuseum. On Tuesday night, Baldwin was joined by Jemima Kirke and more at the annual Whitney Museum Gala and Studio Party, which honored Lorna Simpson, Joanne Leonhardt Cassullo and Beth Rudin DeWoody. See more photos on WWD.com. #wwdeye (📷: @lexieblacklock)
Displayed starting this week at the @fashiontextilemuseum: An exhibition on designer @orlakiely titled “Orla Kiely: A Life in Pattern,” which spans two decades and contains more than 150 pieces. “I want people to come away loving pattern and print. It’s something that makes you feel so good,” said the designer during a preview of the exhibit. Also on show are mood boards, samples, sketches and more. Head to WWD.com to see more photos. #wwdfashion
Exclusive: @dsquared2 signs fragrance licensing agreement with Euroitalia, with the first effort of the new partnership being unveiled in September. The brand will launch two scents – one for men and one for women – in Italy. Read our interview with designer Dean and Dan Caten on WWD.com. #wwdbeauty #wwdnews (📷: @zefashioninsider)
@louisvuitton has officially renewed Nicolas Ghesquière’s contract as artistic director of women's collections. "I am very pleased to open the next chapter of the story I started with Louis Vuitton almost 5 years ago," said Ghesquière, who first signed on to design the French luxury brand's women's line in 2013. Get all the details on WWD.com. #wwdnews #wwdfashion (📷: @giovanni_giannoni_photo)
“I learned then and there that I had to figure out a way in life to maintain and preserve my sense of pride when I felt good about what I did or what I represented or created,” said @saintrecords on how being bullied for wearing capri pants inspired her to be the artist she is today. Knowles was at the 70th Parsons Benefit last night where she outbid the room for a Dapper Dan customized @gucci experience. #wwdeye (📷: @lexieblacklock)
“There’s this amazing braintrust of people who know the whole universe so well. So we talked to them and they gave us more input,” said actor Alden Ehrenreich on playing the young Han Solo in “Solo: A Star Wars Story.” The cast was at NYC’s SVA Theatre last night for an advanced screening of the film, which hits theaters this week. #wwdeye #starwars #hansolo (📷: @aurorarosedecrosta)
@asaprocky spent nearly two hours in a Plexiglas box Sunday night at @sothebys putting himself through a series of “tests” to demonstrate the process of completing his new album called “Testing.” Get all the details and see all the pictures on WWD.com. #wwdeye
“I’ve struggled my whole life to find a bathing suit that fits me that doesn’t look like a maternity bra. I’m proud of the line because it’s an accurate representation of me rather than me putting on someone else’s clothes,” says @atlantabean of her swimwear collaboration with @piaarrobio, LPA X ATL. The two decided on a swimwear collab and increased the industry standard size for the pieces. Read more about the line — and our interview with de Cadenet Taylor and Arrobio — on WWD.com #wwdfashion (📷: Dan Doperalski)