NEW YORK — L’Koral Inc. is taking the offensive against counterfeiters of its high-end Seven For All Mankind jeans. Since December, the Los Angeles-based denim manufacturer filed three lawsuits against several midtown...
NEW YORK — L’Koral Inc. is taking the offensive against counterfeiters of its high-end Seven For All Mankind jeans. Since December, the Los Angeles-based denim manufacturer filed three lawsuits against several midtown Manhattan retailers and Loehmann’s Inc., leveling charges of trademark infringement, counterfeiting and false designation of origin. In early December, L’Koral moved against Chic Lady Ltd. and Albert Import-Export Ltd., both operating out of locations on West 36th Street. In a Dec. 22 order, Judge Denise L. Cote authorized U.S. marshals to seize the counterfeit goods and anything used to make the goods, as well as the retailers’ books and records.
“There are innumerable trademark filings for ‘7’ or the word ‘seven’ on clothing alone,” said Dan Marotta, a lawyer for one of the defendants and partner in Dowd & Marotta LLC. “Boutiques and fashion business owners shouldn’t have to bear the consequences of that blurring and confusion. The real company should step up and provide guidance on how to distinguish one brand from another and legitimate brands from counterfeits.”
On the same day that orders for seizure were issued, L’Koral filed suit against Loehmann’s, alleging that counterfeit Authentic 7 Jeans had been purchased at stores here and Long Beach, Calif. According to the complaint, Loehmann’s did not offer the goods on the sales floor, but “maintains its inventory of counterfeit merchandise in separate rooms, where it is not visible to the general public. Customers who ask for Seven For All Mankind merchandise by name are provided counterfeit merchandise by defendant’s employees.” A Loehmann’s spokesperson said the company would not comment on pending legal matters.
Most recently, L’Koral filed suit against SSS Sales Co. of N.Y., located on West 36th Street, and Robert Apfel Associates Inc., located on West 57th Street. Neither company could be reached for comment. According to background information offered in all three lawsuits, second-year sales of Authentic 7 Jeans vaulted to $58 million from $12 million in the first year. The jeans have sold more than $300 million since being introduced four years ago and are the market-share leader for jeans priced more than $120.Meanwhile, the courts are hoping Juicy Couture and Lancôme can reach a settlement over Lancôme’s use of the Juicy name on cosmetics. On Jan. 6 Cote ordered the case to be referred to a magistrate judge for settlement talks, which may or may not prove fruitful. Juicy, which was acquired by Liz Claiborne Inc. in 2003, filed its complaint in early September, accusing Paris-based Lancôme Parfums et Beaute & Cie of infringing on its trademark rights by selling cosmetics and fragrances using the Juicy name. At issue is Lancôme’s use of names such as Juicy, Juicy Pop, Juicy Rouge and Juicy Wear on an array of products including cosmetics bags, lipstick, lip gloss and nail polish.
According to the complaint, Lancôme employed advertising techniques that Juicy Couture feels imitate its “own style of promotion,” causing confusion in the marketplace and potentially diluting sales. The suit pointed to the production and advertisement of Lancôme’s Juicy Wear line in particular as evidence of the company’s intent to confuse or deceive customers, a crucial element plaintiffs must prove in trademark violation cases.
“Lancôme’s introduction of a lip color and shine product duo under the mark Juicy Wear, a mark having obvious apparel connotations, further evidences Lancôme’s predatory intent to trade upon the goodwill and reputation of Juicy,” said the complaint. The complaint went on to say that Lancôme’s Juicy lip product had been sold with a promotional handbag made of a pink “suede-like material” with a brown vinyl handle and silver zippers. Juicy contends the bag is a copy of its pink terry cloth bag with a brown leather handle and a silver zipper.
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty