NEW YORK — L’Koral Inc. is taking the offensive against counterfeiters of its high-end Seven For All Mankind jeans. Since December, the Los Angeles-based denim manufacturer filed three lawsuits against several midtown...
NEW YORK — L’Koral Inc. is taking the offensive against counterfeiters of its high-end Seven For All Mankind jeans. Since December, the Los Angeles-based denim manufacturer filed three lawsuits against several midtown Manhattan retailers and Loehmann’s Inc., leveling charges of trademark infringement, counterfeiting and false designation of origin. In early December, L’Koral moved against Chic Lady Ltd. and Albert Import-Export Ltd., both operating out of locations on West 36th Street. In a Dec. 22 order, Judge Denise L. Cote authorized U.S. marshals to seize the counterfeit goods and anything used to make the goods, as well as the retailers’ books and records.
“There are innumerable trademark filings for ‘7’ or the word ‘seven’ on clothing alone,” said Dan Marotta, a lawyer for one of the defendants and partner in Dowd & Marotta LLC. “Boutiques and fashion business owners shouldn’t have to bear the consequences of that blurring and confusion. The real company should step up and provide guidance on how to distinguish one brand from another and legitimate brands from counterfeits.”
On the same day that orders for seizure were issued, L’Koral filed suit against Loehmann’s, alleging that counterfeit Authentic 7 Jeans had been purchased at stores here and Long Beach, Calif. According to the complaint, Loehmann’s did not offer the goods on the sales floor, but “maintains its inventory of counterfeit merchandise in separate rooms, where it is not visible to the general public. Customers who ask for Seven For All Mankind merchandise by name are provided counterfeit merchandise by defendant’s employees.” A Loehmann’s spokesperson said the company would not comment on pending legal matters.
Most recently, L’Koral filed suit against SSS Sales Co. of N.Y., located on West 36th Street, and Robert Apfel Associates Inc., located on West 57th Street. Neither company could be reached for comment. According to background information offered in all three lawsuits, second-year sales of Authentic 7 Jeans vaulted to $58 million from $12 million in the first year. The jeans have sold more than $300 million since being introduced four years ago and are the market-share leader for jeans priced more than $120.Meanwhile, the courts are hoping Juicy Couture and Lancôme can reach a settlement over Lancôme’s use of the Juicy name on cosmetics. On Jan. 6 Cote ordered the case to be referred to a magistrate judge for settlement talks, which may or may not prove fruitful. Juicy, which was acquired by Liz Claiborne Inc. in 2003, filed its complaint in early September, accusing Paris-based Lancôme Parfums et Beaute & Cie of infringing on its trademark rights by selling cosmetics and fragrances using the Juicy name. At issue is Lancôme’s use of names such as Juicy, Juicy Pop, Juicy Rouge and Juicy Wear on an array of products including cosmetics bags, lipstick, lip gloss and nail polish.
According to the complaint, Lancôme employed advertising techniques that Juicy Couture feels imitate its “own style of promotion,” causing confusion in the marketplace and potentially diluting sales. The suit pointed to the production and advertisement of Lancôme’s Juicy Wear line in particular as evidence of the company’s intent to confuse or deceive customers, a crucial element plaintiffs must prove in trademark violation cases.
“Lancôme’s introduction of a lip color and shine product duo under the mark Juicy Wear, a mark having obvious apparel connotations, further evidences Lancôme’s predatory intent to trade upon the goodwill and reputation of Juicy,” said the complaint. The complaint went on to say that Lancôme’s Juicy lip product had been sold with a promotional handbag made of a pink “suede-like material” with a brown vinyl handle and silver zippers. Juicy contends the bag is a copy of its pink terry cloth bag with a brown leather handle and a silver zipper.
In yet another fashion show shuffle, @elleryland is moving its show in sync with the Paris couture calendar — though the brand is still keeping one foot on the city’s ready-to-wear schedule. Their runway show in January will coincide with the launch of a new strategy: designing two main collections each year instead of four, which will then be released in four drops. “As we all know, the system needs to change. We need to show sooner to give time back to artisans and designers to do what they do best — create,” said founder Kym Ellery. #wwdnews #wwdfashion (📷: @kukukuba)
@maxmara’s classic 101801 coat was the cornerstone of its pre-fall 2018 collection. The design team expanded the traditional double-breasted, kimono-sleeved style into a trapeze coat, lean belted styles and a peacoat and presented them in monochromatic looks – like the camel one pictured here. #wwdfashion #prefall18 (📷: George Chinsee)
The @cfda has shifted the dates of #NYFW, with Men’s showing on February 5 through February 7, and Women’s will directly follow, running from February 8 through 14. The preliminary schedule will be released on the CFDA’s web site in the next few days, but Mark Beckham, VP of marketing for the CFDA, revealed that @rafsimons will be back to close the men’s-specific part of the week with a show on February 7 #wwdfashion (📷: Kelly Taub)
@ferragamo is introducing a new space dedicated to the development of women’s and men’s leather good samples. The laboratory, which is created eco-friendly materials and designed to reduce the environmental impact of the manufacturing processes, will allow the company to expand its accessories offering through traditional artisanal approaches. #wwdfashion (📷: @aitorrosasphoto)
How does a “regular, degular, schmegular” girl from the Bronx, N.Y., become a Grammy-nominated artist with a certified platinum record in less than a year? Call it the @iamcardib come up. The 25-year-old has become a musical sensation, and the fashion world is taking note. “If I could describe her style I would say drama. She’s really into the dramatics,” says Cardi B’s stylist @kollincarter. See how Carter styles her bold and out there looks with the link in bio. #wwdfashion
“There is no formula. There is no guideline. I can watch Ted Talks all day, but there is no one who can advise me on exactly what it is I should be doing,” said @ronniefieg, CEO of @kith, in an interview with WWD’s @ariahughes at the brand’s new SoHo office in Manhattan. Head to WWD.com to see how Fieg went from hanging out in shoe stockrooms at 13 to building his own business. #wwdfashion (📷: @weston.wells)
@fearofgod and @maxfieldla have teamed up on a pop-up installation. The store, located in the gallery space across from Maxfield’s Melrose Ave location, is the site of the brand’s House of God pop-up in which Fear of God founder @jerrylorenzo has created a church-inspired installation. A dozen vintage church pews sit in front of an LED screen playing 90s gospel singers in an effort to re-create an environment akin to a Southern Baptist Church, Lorenzo explained. Read more about the pop-up on WWD.com #wwdfashion (📷: Jennifer Johnson)
Known for his sleek, sophisticated American glamour, Norman Norell is the subject of an upcoming exhibition at @fitnyc. “Norell: Dean of American Fashion,” which runs from February 9 through April 14, will feature approximately 100 ensembles and accessories. His best work is exemplified by the designer’s glittering “mermaid” gowns frosted with thousands of hand-sewn sequins – like the one pictured. (📷: William Helburn) #wwdfashion
For pre-fall 2018, @balmain didn’t let go of the glitz. A crystal embroidered baseball jacket priced at around $40,000 hangs in the “couture” section of the brand’s first men’s pre-collection. Sporting the words “Balmain Army” across the back, the item took around two months to make. “When it was completed, it was like Christmas, it was like, ‘It’s done, it’s exactly what I wanted,’” said Balmain’s creative director @olivier_rousteing during a tour of the collection in a Paris showroom on Monday. #wwdfashion