Louis Vuitton slapped Warner Bros. Entertainment Inc. with a lawsuit late last week, claiming it used counterfeit bags in “The Hangover Part II.”
This story first appeared in the December 27, 2011 issue of WWD. Subscribe Today.
Louis Vuitton, a division of LVMH Moët Hennessy Louis Vuitton, said that the movie studio knowingly used fake luggage made by Diophy, a firm that the luxury goods maker is currently suing before the International Trade Commission.
Filed in the Southern District of New York, the lawsuit alleged that Warner Bros. ignored its pleas to not use fake bags in the film’s airport scene where Alan, played by comedian Zach Galifianakis, carries luggage emblazoned with “LVM,” and says to his costar: “Careful, that is a Louis Vuitton.”
Even though part of the gag is that the eccentric and disheveled Alan would not likely be the owner of a genuine Louis Vuitton — the character even mispronounces the French company’s name — the luxe firm claims that the scene may cause “consumer confusion.”
As a result, the plaintiff is seeking profits from the film, which grossed roughly $580 million, and triple damages. The company is also asking Warner Bros. to destroy all copies of “The Hangover Part II,” along with promotional materials that include the airport scene with the fake bag.