The French luxury giant said Thursday it has ended its legal dispute with Google and instead signed an agreement in which both parties committed to “further enhance their current extensive resources to tackle the advertising and sale of counterfeit goods online.”
In a joint statement, the parties said they would focus on “opportunities to innovate and enhance the digital experience of their customers.”
Google, owner of the most-used Internet search engine, and LVMH have been fighting in France since 2003 over Internet searches linked to trademark names. It is understood links to sellers of counterfeit Louis Vuitton and Dior bags were the most problematic.
Pierre Godé, vice president of LVMH, said the agreement with Google “paves the way for greater cooperation toward a safer and more engaging digital environment” in which “brands will be protected both online and offline.”
Carlo D’Asaro Biondo, Google’s president of Southern and Eastern Europe, Middle East and Africa operations, added that the two companies would “work together to tackle the advertising of counterfeit goods online” and engage its “engineering, product and sales teams.”
LVMH had sought recourse under French civil law, urging that Google should be held liable for allowing advertisers to buy keywords corresponding to registered trademarks such as Vuitton. The court referred the long-running case to the Paris Court of Appeal to rule on jurisdiction and to determine if the online search giant committed any wrongdoing to the detriment of the maker of luxury leather goods.
In 2006, the Paris Central Court ordered Google to pay LVMH 300,000 euros, or $443,859 at average exchange rates for the period, for trademark infringement.
LVMH also recently settled an eight-year battle over fake and gray-market luxury goods with auction site eBay.
In July, the two companies unveiled “a cooperative effort to protect intellectual property rights and combat counterfeits in online commerce,” putting an end to ongoing litigation.
In 2008, a French court ordered eBay to pay a compensation of 38.9 million euros, or $52.7 million at current exchange, to LVMH, the highest fine ever awarded against it in Europe for allowing the sale of counterfeit goods and for the unlawful sales of authentic fragrances between 2001 and 2006.
A series of minor court cases followed, until a French appeals court decided to reduce the original amount of 38.9 million euros to 5.7 million euros, or $7.7 million, in 2010. Then, in 2012, another court ruled that although the lower court had been right to decide eBay’s liability on its French and British Web sites, it did not have jurisdiction over eBay’s U.S. site.
Taking the final spot on the mens’ portion of New York Fashion Week calendar next month will be none other than @tomford. Though he’s shown his men’s wear in New York in the past, this will mark the first time the designer has shown his men’s collection alone during New York Fashion Week: Men’s. His runway show will debut on February 6 at the Park Avenue Armory. #wwdfashion
London-based couture house @ralphandrusso has certainly been in the spotlight, having its dresses worn by @beyonce, Angelina Jolie, Meghan Markle in her engagement photos and more. For couture, Tamara Ralph focused on ornamentation — think: feathers with chain mail, jet embroidery and clusters of pearls and crystals. See the rest of the collection on WWD.com #wwdfashion #couture (📷: @giovanni_giannoni_photo)
Minnie Mouse celebrated her 90th birthday by getting her own star on the Hollywood Walk of Fame. For her celebratory luncheon, @coach’s creative director @stuartvevers dressed her in a custom made prairie dress, complete with Vever’s take on the polka dot – black sequined versions – under a cropped motorcycle jacket. The designer also put his own mark on Minnie’s classic red shoes, infusing the color with sparkles and adding some Coach crystals. “We chose colors that were very Minnie and also represented quintessential Coach elements,” said Vevers. #wwdfashion #nationalpolkadotday (📷: George Chinsee)
@nickjonas is unveiling his first-ever apparel collection through a partnership with John Varvatos. The limited-edition capsule, which makes its debut in spring, also marks the first time the designer has collaborated with anyone on a line. “The process in working with Nick is amazing. It’s inspiring to be around someone who is not only connected with the trade that they do, but also with what’s happening in the environment around him, and how that connects to what we do with style,” said Varvatos. (RG: @johnvarvatos) #wwdfashion
@margotrobbie steps out onto the red carpet wearing @miumiu. The actress is nominated for “Outstanding Performance by a Female Actor in a Leading Role” in “I, Tonya” at the #SagAwards. (📷: Stewart Cook) #wwdfashion
For @massimogiorgetti of @msgm, the Nineties are his favorite decade. “They had a huge impact on my personal growth. What I like of the Nineties is that they are not so precise in terms of style as other decades…there was actually a bit of everything,” he said. As seen on MSGM’s Spring 2018 show: tie-dye and a bit of grunge, two styles that are synonymous with the decade #wwdfashion #wwddecades (📷: @kukukuba)