LVMH is going after Tag Heuer and Hublot counterfeiters, claiming their fake wares and their social media advertising strategy are damaging the luxury watch brands.LVMH Moët Hennessy Louis Vuitton subsidiary LVMH Swiss Manufactures SA on Tuesday urged an Illinois federal court to stop a “network” of Chinese counterfeit entities from making and selling online a range of fake Tag Heuer and Hublot watches that make blatant use of the luxury company’s trademarks and designs.The company admitted that the counterfeiters “go to great lengths” to obscure their identities and create “Internet stores by the hundreds and design them to appear to be selling genuine products,” but there are marked similarities in layout and fake product that show them to be part of a Chinese collective, according to the complaint.Beyond the look of the accused web sites and their merchandise, LVMH said the counterfeiters incorporate the Tag Heuer and Hublot brand names in numerous areas of text and metadata in order to get online shoppers to the sites, along with other web maneuvers.“Defendants use other unauthorized search engine optimization tactics and social media spamming so that defendant Internet stores’ listings show up at or near the top of relevant search results and misdirect consumers searching for genuine products,” LVMH said. “Other defendants only show plaintiffs’ trademarks in product images while using strategic item titles and descriptions that will trigger their listings when consumers are searching for plaintiffs products.”The company pointed to merchant web sites such AS eBay and Alibaba as examples of other hosts of the spam adverts.Although LVMH is demanding that all of the domain names, which were filed under court seal, be halted and handed over to the company, it may not do much to stop the sale of knock-off watches.LVMH said in its complaint that counterfeiters like those being accused here tend to make immediate use of lax registration requirements for new domain names and move their web operations to “rogue servers” known for ignoring brand and court-ordered take-down notices.The counterfeiters also generally operate payments through PayPal, but once they are notified of a lawsuit, they allegedly move funds to offshore bank accounts, making collection of profits difficult, if not impossible.Nevertheless, LVMH is asking the Illinois court to award damages equal to all of the defendants’ ill-gotten profits, or up to $2 million for each use of its trademarks and $100,000 per domain name incorporating any of its trademarks.For More, See:The 5 Biggest Lawsuits in FashionVersace Doppelgänger Sues to Keep Using Brand NameP&G Denies Olay Photog’s $75 Million Copyright Lawsuit
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews
@prada is introducing a new project at its men’s fall 2018 show this Sunday: “Prada Invites.” The fashion house invited four celebrated creative minds – @ronanaerwanbouroullec, Konstantin Grcic, @herzogdemeuron and @rem.koolhaas – to each create a unique item with its iconic nylon material. The designs will be unveiled on the runway show, which will take place at the company’s warehouse in Viale Ortles 25. #wwdfashion #mfwm (📷: @martinocarrera)
@kering_official is spinning off its stake in puma in an effort to focus on its luxury brands, the brand operator announced yesterday. “We are proud to have supported the turnaround of Puma, which now has unrivaled capabilities to take full advantage of the specific dynamics of its global markets and is poised to achieve substantial growth,” said François-Henri Pinault, Kering’s chief executive officer and chairman. Artémis will become a “long-term strategic shareholder” of Puma with a 29 percent stake. #wwdnews #wwdfashion (📷: @jilliansollazzo)
The fashion world mourns for celebrated street style photographer, Nabile Quenum, who died at age 32 in Paris.
Quenum, creator of the fashion blog “J’ai Perdu Ma Veste,” was a fashion week fixture, and regularly shot for New York magazine’s The Cut, among other outlets, and brands such as Louis Vuitton, Moncler and Adidas. He was also actively involved in the #NoFreePhotos initiative, which kicked off in the fall. Read more about Quenum in @kbsmoke's story on WWD.com. #wwdnews
@verwanggang and @maisonladuree have teamed up on a dessert collab called Vera Wang Pour Ladurée. The collection, which launched this week, features a specialty macaroon, as well as a wedding cake inspired by one of the designer’s gowns. “I could not imagine a more delicate or sophisticated creation to grace any couple’s celebration,” said Wang. #wwdfashion